Flowering Direct

In 2003, Ronald van den Burg established Flowering Direct based on one clear vision, getting flowers to florists in the fastest and most efficient way possible

It was one of the first companies to deliver flowers directly to the florist’s door, not in the form of a “flying Dutchman” with stock sitting on trucks, but by taking trolleys of orders straight from the auction, onto arranged transport and direct to the customer.

At that time, there were no webshops to buy flowers from and everything was based on trust, so at Flowering Direct our outstanding knowledge and expertise grew.

Now, after 15 years, we have developed to become a fine-tuned service for the professional florist and we are ready for the next level.

That means taking our trusted expertise, making it completely transparent and using it to source all products even more direct, straight from the source.


We can put you in direct contact with growers, importers, suppliers, auction e-trade and diverse sundries suppliers.

We guarantee to have the shortest chain, which means the lowest costs.

Every product you order will come together in our professional optimal consolidation packing facility, where we carefully check and pack it for delivery to you.

This provides all sorts of advantages:

  • Extra quality check
  • Full boxes every time - which means cheaper transport, less waste and less damage
  • Extra order fulfilment checks
  • One uniform code system with track and trace
  • Guarantee that your order will leave on time for an early delivery

More Benefits

With our network and expertise your special orders are in the safest hands, whether you have an important wedding or unusual order, or you need specific pricing and amounts.

We know everyone in the floral world and they know us. We pride ourselves on maintaining personal contact and service, and we’re based within the auction premises so that we’re close to growers and suppliers.

We go the extra mile. Give us a try and you won’t be disappointed. Simply register online, you’ll receive a login and start buying today.

Shopping is clear and easy, and we’re always on hand to help you out 24/7.

Essential information

  • Registration is FREE
  • Orders under £200 have a £30 delivery charge
  • Orders above £200 have FREE delivery
  • Join us on Facebook for tips and tricks
  • Special orders can be dealt with personally, email merel@floweringdirect.com
  • Feel free to give us a ring and we’ll be happy to answer any questions